"A household based in North London is looking for an remarkable and qualified tutor to support their youngest child on his first steps to becoming an English gentleman."
When reading this post, you might naturally miss the term "beginning" as simple a turn of phrase.
Yet, it might be the most significant element of this distinctive job advert, as it attempts to hire a teacher for a 12-month-old.
Numerous of applications have now been sent in since the unidentified family published their request for the £180,000 per year tutor, who needs to be "an exceptional individual".
Over the last few weeks, the listing has attracted notice in the news, with several questioning why?
Forward-Thinking Method
The CEO, CEO and founder of a global tutoring firm, which is assisting the family in their hunt, stated that despite early skepticism, he found the idea "visionary", and "advanced".
When he consulted the family, he said they recognized the unconventional character of their demand, and how early in age their son is.
However, they stated that they "didn't want to wait any longer" to hire a tutor, as they had held off until their older child was five, and by that age "cultural bias had already set in".
What exactly does the family refer to by "cultural leaning"?
It's "all-encompassing", the expert answered. "How you eat, the manner you speak".
He stated the firstborn had adopted "very nuanced, non-verbal cues" from the family, and had taken on their cultural habits. The family told him they did not want this pattern to happen again with their new baby.
The strategy: To engage a UK tutor, who needs to speak with Received Pronunciation, to shape the baby from the very start.
Natural Absorption
"A great deal of the learning at the start here is rather acquired indirectly," said the CEO.
It's by means of this osmosis that the family are hoping the child will acquire the British traits they wish to instil.
The consultant noted the tutor needed to be someone who went to "prestigious academies – the same kinds of schools as the family plan to send their son to".
"The tutor must be the right kind of person, they'll be carrying out things they may not realize they're doing, effortlessly," he said.
Money No Object
The family informed him the chosen tutor should ideally also have familiarity of or passion in horse riding, winter sports, the arts and instrumental training so as to inspire the child in a diverse set of interests.
More than that though, he said the family desired the tutor to register the child on a range of courses so the child would be "pony-riding and starting an tool by the time they are approximately three years old".
In the family's view, helping their son develop into a "English gentleman" will bring about success and provide access.
"Considering the pros and cons of that, because it's certainly a social class indicator," he notes.
However, notwithstanding all this guidance in "English culture", could the child adopt what is termed cultural bias from the multicultural family he resides with in any case?
"Yes", said Adam. "The parents understand this could fail, but they've simply adopted the perspective of, 'we should try and we should start as soon as we can', because the price of it is not relevant," he explained.
Idealistic and Unrealistic
Several in the education sector who express these doubts.
Peter Cui, chief executive of Blue Education, who provides personal educators, wrote that "the journey of embracing two identities, or indeed, discovering oneself, is something that must be grown into, not manufactured."
Peter explained that he had relocated from Asia to the United Kingdom at the period of childhood, and had been brought up experiencing and practicing dual heritages. He progressed to learn at Cambridge University.
"The notion that a single person can serve as a representation of English culture, a person who can in some way transplant the characteristics of a UK sophisticate to a infant child, strikes me as optimistic and unrealistic," he stated.
"Based on my background, engaging a quintessentially British tutor from infancy will not automatically achieve the outcome they desire.
"I never had such a tutor, and nevertheless I have been fortunate enough to enjoy several of the experiences they hope for their son."
He added: "The fact is, self-identity cannot be imposed from the outside; it must be selected, and it must originate internally."
Acquiring Englishness
Naturally, Britishness is something Adam hopes can be taught – and marketed.
"I think the reality that the world views us in this light is something that we should be cherishing|valuing|appreciating